News

• [Media Coverage] Playtech by VICTORY, Sanborn Reed, and others featured in Sax World Vol. 42!

  

  2026/09/19

  The September 14 issue of "Sax World Vol. 42" features products carried by Sound House, including the Playtech by VICTORY tenor saxophone and the Sanborn Signature Reeds.
  
  In the CD-linked feature “PRODUCTS CLOSE UP,” we introduce the “Playtech by VICTORY PTS-50V” tenor saxophone—part of Sound House’s original “PLAYTECH” brand and developed under the supervision of the American saxophone manufacturer “VICTORY.” Saxophonist Naomu Soeda tried out the instrument to evaluate its tone, playing feel, and playability. The accompanying CD includes audio recordings of the test performance, allowing you to enjoy the sound of the PTS-50V alongside the print review.
  
  The issue also features a special section on ReedGeek’s “Sanborn Signature Reeds.” Mauro Di Gioia, the company’s founder, discusses the development background of the reeds that have supported David Sanborn’s sound, and the issue includes a trial report by saxophonist Masato Honma, a great admirer of Sanborn. He explores the appeal of these reeds from a player’s perspective, covering aspects such as tone, response, and ease of control.
  
  Furthermore, in a special feature on high-baffle mouthpieces for alto saxophone, saxophonist Fumiya Morishita compares and tests a total of 20 rubber and resin models, including the “D’Addario Woodwinds / Rico Graftonite” and “Bari Woodwinds / Infinity.” In addition to the tone and playing feel of each model, the article also covers playing techniques and tips for choosing reeds, making it a valuable resource for anyone looking to find the right mouthpiece.
  
  The issue is also packed with other compelling features, including an opening feature with Dave Koz and Leo P, as well as a beginner’s guide to jam sessions. Be sure to check out the magazine and the accompanying CD.
  
  Sax World Vol. 42
  Release Date: September 14, 2026
  Featured Products: Playtech by VICTORY PTS-50V, ReedGeek Sanborn Signature Reeds, D’Addario Woodwinds / Rico Graftonite, Bari Woodwinds / Infinity, and more
  
  Playtech by Victory / PTS-50V
  ReedGeek / David Sanborn Signature
  Products Featured in Sax world Vol. 42
  

• [Special Campaign] Get a Free Dual-Connector USB Flash Drive with the Purchase of an AlphaTheta CDJ-1500X or XDJ-AN!

  

  2026/09/19

  Starting Saturday, September 19, 2026, we are launching a special promotional campaign! Customers who purchase an AlphaTheta CDJ-1500X or XDJ-AN will receive an exclusive AlphaTheta-branded USB flash drive as a gift!
  This custom flash drive features both USB Type-C and USB Type-A connectors. It is the perfect accessory for DJs upgrading to the latest hardware or making a smooth transition to a USB Type-C workflow.
  Don't miss this opportunity to upgrade your setup and get your free gift!
  
  Start Date: Saturday, September 19, 2026
  Eligible Products:
  AlphaTheta / CDJ-1500X
  AlphaTheta / XDJ-AN
  Bonus Gift: Custom AlphaTheta-Branded Dual-Connector USB Flash Drive (USB Type-C and USB Type-A)
  *Quantities are limited. This promotion will end without notice once supplies run out.

• Two Winners Will Get 50% Back in Points! New Laney IRF Series Product Review Campaign

  

  2026/09/18

  Purchase and review an eligible Laney IRF Series guitar amplifier or cabinet for a chance to be one of two lucky winners who will receive points equivalent to 50% of the product price! By reproducing the circuit topology and tonal character of IRONHEART tube amplifiers using solid-state technology, the IRF Series delivers excellent responsiveness and dynamics. The lineup ranges from compact, easy-to-use combo amplifiers to 120-watt models suitable for professional stage use, offering options for a variety of playing styles. Take this opportunity to try the IRF Series!
  
  Period
  
  September 18, 2026 (Fri.) - October 18, 2026 (Sun.)
  
  Eligible Products
  
  IRF120-212
  IRF60-112
  IRF60-110
  IRF120H
  IRF212
  IRF112
  
  How to Submit a Review
  
  After purchasing an eligible product, click "Write a review for this product" on the product page.
  Rate the product on a five-point scale, enter a title and your review, and click "Confirm Content." To include images or videos, upload the files using "Select Images/Videos."
  Review your submission and click "Submit."
  
  Review Guidelines
  
  Your review must be at least 100 characters long and include your impressions of the product.
  This offer is valid only for customers who purchase an eligible product from Sound House and submit a review by the end of the campaign period.
  If you purchase multiple units, the points awarded will be equivalent to 50% of the price of one unit.
  You will not be eligible if we are unable to verify your purchase in Sound House's records.

• [New Product] New Laney IRF Series Guitar Amplifier Lineup Released!

  

  2026/09/18

  Laney's "IRONHEART FOUNDRY" series introduces a new lineup of guitar amplifiers and cabinets!
  
  By reproducing the circuit topology and tonal character of IRONHEART tube amplifiers using solid-state technology, the series delivers excellent responsiveness and dynamics. The lineup ranges from compact, easy-to-use combo amplifiers to 120W models suitable for professional stage use, offering options to suit a variety of playing styles.
  
  The series also features an XLR direct output with LA-IR (Laney Advanced Impulse Response), USB-C audio I/O, a headphone output, an AUX input, and other functions suitable for a wide range of applications, from practicing at home to recording and live performances.
  
  The lineup includes four guitar amplifier models, the IRF60-110, IRF60-112, IRF120-212, and IRF120H, as well as two guitar cabinet models, the IRF112 and IRF212. Be sure to check out the IRONHEART FOUNDRY series, which retains the playability and signature sound of the IRONHEART range while adding modern functionality.
  
  New Laney IRF Series Guitar Amplifier Lineup

• ROLAND「GO:KEYS 3 Minion」発売記念特典キャンペーン！

  

  2026/09/18

  ROLAND「GO:KEYS 3 Minion」の発売を記念して、数量限定の特典キャンペーンを開催！対象製品をご購入いただいたお客様に、「GO:KEYS 3 Minion
  オリジナル ミニトートバッグ」をプレゼントいたします。GO:KEYS 3 Minionのために描き下ろされたオリジナルアートを使用した、数量限定・非売品のスペシャルアイテム。スマートフォンやお財布などを収納でき、ちょっとしたお出かけにも便利。ミニオンファン必見の限定デザインです。この機会にぜひご検討ください！
  
  ■対象商品
  ROLAND / GO:KEYS 3 Minion
  
  ■キャンペーン特典
  GO:KEYS 3 Minion オリジナル ミニトートバッグ
  ※特典は対象製品のパッケージ内にあらかじめ同梱されています。応募や申込みなどの手続きは必要ありません。
  
  ■注意事項
  ・特典は数量限定です。特典付き製品の在庫がなくなり次第終了となります。
  ・特典は製品パッケージ内に同梱されています。特典のみのお渡し、交換、販売はできません。
  ・画像はイメージです。実際のデザイン・色味・仕様とは異なる場合があります。
  ・在庫状況により、特典付き製品と特典対象外製品が混在している場合があります。

• [Silver Week Special] Get 5% Off Selected DJ Gear and Accessories!

  

  2026/09/18

  To celebrate Silver Week, we are offering an exclusive 5% off coupon valid on a wide selection of top DJ gear, including flagship hardware and essential accessories such as flight cases, DJ desks, and protective covers!
  
  Whether you are a beginner looking to get into DJing this fall or a professional looking to upgrade your setup for the upcoming Halloween and holiday event season, this is an opportunity you won't want to miss!
  
  Coupon Code: 290227
  Promotion Period: Friday, September 18, 2026, at 5:00 p.m. JST to Wednesday, September 23, 2026, at 11:59 p.m. JST
  Eligible Products: Selected Products in the Silver Week Lineup
  *Valid for in-stock items only. Available while supplies last.

• JTS SIEM-121 Stereo In-Ear Monitor System Now Available!

  

  2026/09/18

  We now carry the SIEM-121, the successor to the SIEM-111, featuring support for stereo monitoring! Select any of the 30 channels available in Band B. Up to five systems can be used simultaneously in the same area. You can switch between stereo and mono modes for both transmission and reception.
  JTS's proprietary advanced circuitry delivers clear, low-noise monitoring. The backlit LCD provides excellent visibility, allowing you to check the system status even in dark environments. Both the transmitter and receiver feature rugged metal housings, providing outstanding durability and reliability even in demanding live performance environments.
  This product comes highly recommended by our team. Be sure to check it out!
  
  JTS / SIEM-121
  JTS / SIEM-121R

• Two New SABIAN Models Join the Lineup for Fall 2026!

  

  2026/09/18

  SABIAN has added two new products to its lineup for fall 2026.
  The 21" AAX Power Bell Ride builds on the concept of the 22" HH Power Bell Ride while offering improved playability. Its 8-inch low-profile bell, combined with AAX hammering, delivers a clear attack and exceptional projection. Its heavy weight ensures a commanding presence even at high volumes.
  The 9" HH Razor Plate is an effects cymbal characterized by a sharp, metallic attack and fast decay. Its compact size and tight profile produce crisp, responsive accents. It is also highly recommended for stacking and modern setups.
  Both are standout additions to SABIAN's fall 2026 lineup. Be sure to check them out!
  
  SABIAN / 21" AAX Power Bell Ride
  SABIAN / 9" HH Razor Plate

• [New Product Announcement] Electro-Harmonix Releases the "Adrian Belew Echoflanger," a Reissue of the Legendary Modulation Pedal!

  

  2026/09/18

  Electro-Harmonix has reissued the legendary "Echoflanger" modulation pedal as an Adrian Belew signature model!
  
  First introduced in the 1970s, the "Echoflanger" is a legendary pedal known for its distinctive sound, which goes beyond conventional chorus and flanger effects. Guitarist Adrian Belew has used the Echoflanger throughout his career with numerous renowned bands to create his one-of-a-kind guitar sound.
  The "Adrian Belew Echoflanger" is a limited-edition reissue that brings the vintage Echoflanger, one of Adrian Belew's favorite pedals, back to life for today's musicians. In addition to four classic modes, it features two new modes inspired by the unique "in-between" setting discovered by Adrian himself.
  
  Preorders for the first batch are now open. Be sure to check out this one-of-a-kind modulation pedal!
  
  ELECTRO-HARMONIX / Adrian Belew Echoflanger

• Odisei Music Electronic Saxophone "Travel Sax 2" Now in Stock!

  

  2026/09/18

  The Travel Sax 2—a new solution that lets you practice quietly without worrying about volume—is now available!
  The Travel Sax 2 is a compact electronic saxophone featuring a traditional saxophone key layout and stainless-steel spring action. In addition to its highly portable design, it is compatible with soprano, alto, tenor, and baritone mouthpieces, allowing you to play with your own mouthpiece.
  It's ideal for players who have trouble finding a place to practice or who want to make the most of their spare time. Along with the standard colors, we also have special-order colors in stock.
  
  Plus, for a limited time, each purchase of the Travel Sax 2 includes an accessory pack that lets you customize your instrument. so don't miss this opportunity!
  
  Travel Sax 2 Lineup