News

• [Video Release] Cellist Udai Shika Delivers In-Depth Reviews of Two PLAYTECH Cellos!

  

  2026/11/04

  We have released two videos featuring reviews and demonstrations of PLAYTECH’s PVC244 acoustic cello and PEC100BR electric cello. The videos feature cellist Udai Shika, a member of Bank Band who has performed with and arranged string parts for numerous top artists, including ONE OK ROCK and Hiroji Miyamoto, both in the studio and onstage.
  
  The PVC244 is a solid-wood model that defies conventional expectations with its remarkably affordable price. Despite being one of the most affordable cellos on the market, it delivers a rich, authentic resonance. Meanwhile, the PEC100BR is a versatile electric cello suitable for both silent late-night practice with headphones and creative sound shaping with effects pedals.
  
  PVC244 Cello | PLAYTECH Review by Udai Shika
  PEC100BR Electric Cello | PLAYTECH Review by Udai Shika
  
  [Udai Shika Profile]
  Cellist, Composer, Arranger, and Producer
  Udai Shika is a cellist with a uniquely earthy style who is active across rock, pop, jazz, and improvised music. He is also one of the leading string arrangers supporting Japan’s commercial music scene. Equally adept at free-form improvisation, he has collaborated with numerous jazz musicians, free improvisers, and alternative artists. His signature style incorporates improvisation into both classical repertoire and original compositions. In recent years, he has also been actively involved in collaborative projects with theater productions, visual artists, and dancers.
  Official Website
  
  [About P.I.T. (Public in Third)]
  P.I.T. is a performer-run musicians’ association led by cellist Udai Shika, who serves as its executive secretary. The organization brings together a diverse range of musicians across generations, genres, and instruments.
  Since its establishment in 1996, P.I.T. has worked with CPRA (Center for Performers’ Rights Administration, Japan Council of Performers’ Rights & Performing Arts Organizations) to expand musicians’ rights and establish equitable royalty distribution systems.
  In 1999, P.I.T. joined forces with seven other performers’ associations to establish MPN (Music Performers’ Rights Organization Japan, now a general incorporated association), enabling royalties to be distributed directly to individual performers.
  Today, as a regular organizational member of MPN, P.I.T. contributes to its management and works with various recording-related organizations and groups to foster a better working environment for musicians in an ever-changing music industry.
  Public in Third
  

• Large Shipment of PLAYTECH Cymbals Now in Stock!

  

  2026/11/04

  We’ve received a massive new shipment of cymbals from PLAYTECH, Sound House’s own brand!
  We offer a wide range of products, from classic models ideal for everyday studio practice to effects cymbals with distinctive sounds.
  These cymbals are recommended not only for beginners but also for professional drummers performing at live shows and events!
  If you’re thinking of adding new cymbals to your collection or replenishing your inventory, be sure to take this opportunity to check them out!
  
  PLAYTECH / Cymbals

• [Preliminary Rankings Announced] Public Voting Opens for the "Otoya Grand Prix 2026 with TuneCore Japan Band Contest"!

  

  2026/11/02

  The results of the first round of the "Otoya Grand Prix 2026 with TuneCore Japan Band Contest" have been announced, and a special page for public voting in the second round is now live!
  
  A total of 501 entries were submitted. Thank you so much to everyone who entered! We are now announcing the preliminary rankings for the 100 entries that advanced past the first round. The final rankings will be determined by your votes and those of the judges.
  
  Your vote could still turn the tide! Please support your favorite songs!
  
  Voting Period: November 2 (Mon) to November 15 (Sun), 2026
  Results Announcement: Scheduled for early December 2026
  
  Vote Here
  What Is the Otoya Grand Prix?

• 【Limited-Time Sale】Positive Grid Launches the "Spark Pre Black Friday Sale"!

  

  2026/11/02

  Positive Grid's popular Spark series of smart guitar amplifiers is now available at special prices during the "Spark Pre Black Friday Sale"! From November 2 (Monday) through November 25 (Wednesday), 2026, a wide range of popular models and accessories will be offered at special prices ahead of Black Friday!
  
  One of the highlights of this sale is the original Spark 40, the groundbreaking model that opened up new possibilities for smart guitar amplifiers. Featuring a wide variety of amp simulations and effects, along with convenient practice features through its dedicated app, this popular amplifier is now available at a special price!
  
  The sale also includes an extensive lineup of models, including the next-generation flagship Spark 2, the pocket-sized Spark GO, the compact yet powerful Spark MINI, and the headphone amplifiers Spark NEO and Spark NEO Core.
  
  The Spark LIVE and Spark EDGE, ideal for rehearsals and live performances, are also included, along with the Spark CAB powered speaker cabinet, which expands your playing possibilities. From home practice to the stage, this is a great opportunity to get your favorite Spark gear at special prices!
  
  ■ Sale Products
  ・Spark
  ・Spark Pearl
  ・Spark 2
  ・Spark 2 Pearl
  ・Spark MINI Black
  ・Spark MINI Pearl
  ・Spark MINI Vai
  ・Spark GO
  ・Spark GO Pearl
  ・Spark NEO
  ・Spark NEO Core
  ・Spark EDGE
  ・Spark LIVE
  ・Spark CAB
  ・Spark CAB Pearl
  ・Spark Control
  ・Spark Control X
  ・Spark LINK
  ・Spark LINK XLR
  -------------------------------------------
  ■ Sale Period
  November 2 (Monday), 2026, 17:00 – November 25 (Wednesday), 2026
  
  From amplifiers to accessories that expand your performance and tone-shaping possibilities, the popular Spark series is available at special prices for a limited time! There's no need to wait until Black Friday to get the sound you've been looking for. Don't miss this opportunity!

• 【期間限定】IMAGE-LINE「FL STUDIO」BLACK FRIDAY SALE開催！

  

  2026/11/02

  音楽制作ソフトウェア「FL STUDIO」をお得に手に入れるチャンス！Image-LineのBLACK FRIDAY SALEがスタートしました！
  直感的な操作性と柔軟な制作環境で、世界中の音楽クリエイターから支持されるFL STUDIO。ビートメイクや作曲、レコーディングからミキシング、マスタリングまで、幅広い音楽制作に対応する人気DAWソフトウェアです。
  今回のセールでは、定番のProducer Editionから、豊富な音源・エフェクトを収録したSignature Bundle、最上位のAll Plugins Editionまで、対象製品が期間限定の特別価格に！
  FL STUDIOは、一度購入すれば将来のバージョンアップも無償で利用できる「Lifetime Free Updates」に対応。これからDTMを始める方はもちろん、制作環境をさらに充実させたい方にもおすすめです。この機会に、FL STUDIOで自由な音楽制作を楽しんでみませんか？
  
  ■セール期間
  2026年12月9日まで
  
  ■対象商品
  ・FL STUDIO All Plugins Edition ダウンロード納品
  ・FL STUDIO Signature Bundle ダウンロード納品
  ・FL STUDIO Producer Edition ダウンロード納品
  
  ■注意事項
  ・セール期間はメーカー掲載のものと異なる可能性があります。
  ・セール期間は予告なく延長、終了することがあります。
  ・パッケージ版は対象外です。

• 【新製品】Native Instrumentsの次世代シンセサイザー「Massive XL」取り扱い開始！

  

  2026/11/02

  Native Instrumentsの人気ソフトウェアシンセサイザー「Massive」シリーズに、次世代モデル「Massive XL」が登場！
  Massive Xのパワフルなサウンドエンジンと自由度の高い設計を継承しながら、新たなウェーブテーブルやエフェクト、直感的なモジュレーション機能を追加。さらに、オーディオ素材から演奏可能なプリセットを生成する機能も搭載し、サウンドデザインの可能性が大きく広がりました。
  100種類以上の新規ウェーブテーブルとノイズテーブルに加え、サンプルのインポートにも対応。ベースやリード、パッドから実験的なサウンドまで、幅広い音作りを楽しめます。
  現在リリースを記念したイントロセールを実施中！従来のMassive XのプリセットやExpansionとの互換性も維持しており、既存ユーザーにもおすすめの一台。進化したMassiveシリーズのサウンドをぜひ体感してください！
  
  ■イントロセール期間
  2026年12月31日(木)まで
  
  ■対象商品
  ・Massive XL
  ・Massive XL Update for Massive X
  ・Massive XL Crossgrade for Massive
  
  ■注意事項
  ・セール期間はメーカー掲載のものと異なる可能性があります。
  ・セール期間は予告なく延長、終了することがあります。

• [New Release] BOSS Unveils the New KATANA-25 Guitar Amplifier!

  

  2026/11/02

  BOSS introduces the new KATANA-25 (KTN-25), the latest compact 25-watt addition to its popular KATANA guitar amplifier series!
  
  The KATANA-25 combines the dynamic sound and expressive playing feel that have made the KATANA series a favorite among guitarists worldwide in a compact design. Featuring BOSS's proprietary Tube Logic design philosophy, an 8-inch custom speaker, and a 25-watt analog power amplifier, it delivers powerful, dynamic sound.
  
  The amplifier offers six amp types ranging from clean to high-gain tones, each with two selectable variations. It also features over 60 built-in BOSS effects, up to five of which can be used simultaneously. With the TONE SETTING feature for saving favorite sounds and a built-in tuner, the KATANA-25 is ideal for everything from daily practice to detailed tone shaping.
  
  Bluetooth connectivity allows players to jam along with their favorite songs streamed from a smartphone. The dedicated BOSS TONE STUDIO app provides even more possibilities, including advanced tone editing, sound sharing, and the ability to play along with YouTube videos.
  
  The KATANA-25 also features a POWER CONTROL function that switches the output between 25 watts and 0.5 watts, allowing players to enjoy powerful amp tones even at low volumes. A headphone output and USB-C port also make it convenient for both home practice and direct recording to a computer.
  
  BOSS KATANA-25
  Release Date: Saturday, November 14, 2026

• [Special Coupon] Earn 10% Back in Points on Popular ERNIE BALL Products!

  

  2026/11/02

  ERNIE BALL, a trusted name in guitar and bass strings, is offering 10% back in points on select popular products when you enter the coupon code. It's a great opportunity to stock up or prepare for your upcoming live shows.
  
  Offer Ends: Thursday, December 31, 2026
  Coupon Code: 824200
  Eligible Products:ERNIE BALL / Select Popular Products

• [Viola Day Celebration - November Only] Earn S Points Equal to 5% of the Purchase Price When You Buy a Thomastik-Infeld or Jargar Viola String Set and Submit a Review!

  

  2026/11/02

  November 3 is "Viola Day"! To celebrate, we're holding a special month-long campaign featuring Thomastik-Infeld and Jargar viola string sets.
  
  During the campaign, customers who purchase an eligible product will receive an original Thomastik-Infeld keychain while supplies last. Plus, customers who submit a review of an eligible product will earn S Points equal to 5% of the product price.
  
  Whether you're replacing your usual strings or trying a set you've been curious about, we hope you'll take advantage of this offer!
  
  ■ Campaign Period
  Monday, November 2 through Monday, November 30, 2026
  
  ■ Eligible Products
  Eligible Thomastik-Infeld and Jargar viola string sets (14 products in total)
  
  ■ Campaign Benefits
  ①Original Keychain Gift - While Supplies Last
  During the campaign, customers who purchase an eligible product will receive an original Thomastik-Infeld keychain.
  
  ②Earn S Points Equal to 5% of the Product Price by Submitting a Review
  During the campaign, customers who purchase an eligible product and submit a review will receive S Points equal to 5% of the product price.
  
  ■ Important Campaign Notes
  Gifts are available on a first-come, first-served basis while supplies last. The campaign may also end without prior notice.
  Gift designs cannot be selected.
  The gift will be included with your order of an eligible product.
  The campaign applies only to the 14 eligible products listed above. Other products are not eligible. Please refer to the list titled "[Viola Day Celebration - November Only] Thomastik-Infeld and Jargar Campaign Eligible Products" above.
  If you have any questions about the campaign, please feel free to contact us.
  
  ■ How to Submit a Review
  After purchasing an eligible product, click "Write a Review for This Product" on the product page.
  Select a rating on the five-point scale, enter a title and your review, and then click "Review Content."
  Review your submission and click "Post."
  
  ■ Important Notes on Submitting Reviews
  Please submit a review of at least 100 characters based on your firsthand experience with the product.
  This campaign is open to customers who purchase an eligible product from Sound House during the campaign period and submit a review of that product by Monday, November 30, 2026.
  Points will be awarded only once per person, per product.
  Awarded points are valid for 365 days from the date they are issued.

• The Legendary DB Sound Lives On: AGUILAR's "DB 700" Launches November 1!

  

  2026/10/31

  AGUILAR has unveiled the "DB 700," a new bass amplifier head that carries on the legacy of the renowned DB 751. The new model seamlessly blends classic tube-driven tone with modern features.
  
  The DB 700 packs the signature DB Series sound, characterized by warm, rich lows, punchy midrange, and crystal-clear highs, into a lightweight, compact chassis. Combining a tube-driven DB preamp with a robust 700 W power amp, it delivers enough power for everything from intimate clubs to major concert stages. It also offers versatile tone controls and a comprehensive array of practical connectivity options, including dual XLR outputs, an effects loop, an aux input, and a headphone output. The DB 700 also connects to the Aguilar Cabinet Suite via USB-C, giving bassists access to cabinet IRs for modern tone shaping.
  
  Weighing approximately 5.08 kg, the DB 700 features a rugged, tour-grade, rack-mountable enclosure. Combining legendary AGUILAR tone with the versatility demanded by modern musicians, the DB 700 is an amp head bassists won't want to miss!
  
  AGUILAR / DB 700