News

• AMERICAN DJ IKON IR Now on Sale!

  

  2026/05/19

  The IKON IR is a gobo projector featuring an 80W white LED. Using custom gobos, you can easily project logos, designs, and other graphics. Convenient rear-panel dimmer and gobo rotation knobs allow for easy brightness and rotation adjustments.
  
  It also includes three interchangeable lenses (25°, 32°, and 43°), allowing you to choose the projection size even with a fixed installation distance.
  
  An infrared remote control is included, making it an excellent choice for retail displays, venue lighting, and event production. Don’t miss this special offer!
  
  ■ AMERICAN DJ / IKON IR

• PLAYTECH's New White Violin Is Now Available!

  

  2026/05/19

  PLAYTECH, known for offering reliable quality at affordable prices, is proud to introduce its new white violin!
  
  The SVN244WH is a white-finished version of PLAYTECH's PVN244 solid-top model and features a glossy finish. It comes complete with a bow, case, shoulder rest, and rosin, everything you need to start playing right out of the box, making it perfect for beginners. This violin retains its beautiful tone while also offering a stylish look. It is also recommended as a gift for a friend or as a decorative piece for your home. Don’t miss this opportunity!
  
  About PLAYTECH
  PLAYTECH is an all-around musical instrument brand developed by Sound House. We offer a wide variety of instruments, including electric guitars, acoustic guitars, ukuleles, basses, drums, and orchestral instruments, as well as accessories such as strings and picks, all at affordable prices with reliable quality. We are constantly expanding our lineup to help make every player's dreams a reality.
  
  ■PLAYTECH / SVN244WH Violin White 4/4

• Announcement: Sound House Becomes the Official Importer of Prim Strings in Japan

  

  2026/05/19

  Sound House Co., Ltd. (Headquartered in Narita City, Chiba Prefecture) is pleased to announce that it has become the official importer in Japan for “Prim,” a world-renowned Swedish string manufacturer offering a wide range of strings for musical instruments, including violins.
  
  Founded in 1943, Prim is a long-established brand trusted by musicians around the world for its bright, powerful tone and exceptional stability. Prim primarily manufactures steel strings and offers an extensive lineup for instruments such as the violin, viola, cello, and nyckelharpa. Particularly in fiddle-based genres such as Irish music, bluegrass, and country music, Prim strings are highly regarded for their clear, well-defined tone and are favored by a wide range of players, from professionals to students. Their quick response, tuning stability, and excellent value for money are also among their key advantages.
  
  In recent years, the company has actively pursued the development of next-generation strings, including the world’s first strings specifically designed for electric violins. By combining tradition with innovation, Prim strings help musicians fully realize their expressive potential in every performance setting.
  
  Sound House Co., Ltd. is committed to supporting the delivery of Prim’s appeal to musicians throughout Japan. We sincerely look forward to serving customers nationwide with Prim products.
  
  We greatly appreciate your continued support of Prim Strings products and Sound House Co., Ltd.
  
  ■Prim Strings Brand Page
  ■Prim Strings Product List

• Fender Studio Pro — 30% Off Sale Now On!

  

  2026/05/18

  A special sale is now underway, offering a flat 30% discount on the Standard Edition (download version), Crossgrade Version, and Academic Edition of "Fender Studio Pro," built on the Studio One platform.
  Don't miss this great opportunity!
  
  ■ Fender Studio Pro 8
  A DAW featuring dozens of Fender-approved amp simulators, along with a wide range of new features including Channels, Arrangement View, and AI-powered capabilities. While retaining everything users loved about the Studio One era, it provides an all-in-one production environment that supports the workflows of modern music producers and creators.
  
  Standard Edition (Download Version)
  Crossgrade Version
  Academic Edition
  
  ■ Sale Period
  Through Wednesday, May 27, 2026
  * The sale period may differ from the dates announced by the manufacturer.
  * The sale period is subject to change without notice.

• The Passion of '70s Rock 🎸 Discover Music That Stirs the Soul

  

  2026/05/18

  We've gathered music blogs where you can discover something that makes you want to play or upgrade your sound 🎸✨
  
  Aerosmith's most iconic songs and albums
  Equipment reviews to improve your bass tone
  Standard audio equipment for music production and distribution
  How to choose a guitar distortion pedal
  How to modify a guitar and replace its parts
  
  Check out the topics that interest you now 👇
  
  📌 Blog Posts
  3 Aerosmith Masterpieces Chosen by Fans | Introducing Beginner-Friendly Works from the '90s Onward
  ▶Discover Aerosmith's iconic songs and experience the passion of '70s rock
  
  [Adding Sheen to a Passive Bass] Why Acoustic Sound Enthusiasts Recommend the Sadowsky SBP-1
  https://soundnavi.com/blog/detail/3310
  ▶ This is the bass preamp that transformed my Jazz Bass into an outstanding instrument
  
  [A Standard Model with an Overwhelming Market Share] Why the YAMAHA "UR22C" Is So Popular and How It Has Evolved
  ▶Highly praised by professionals for music production and live streaming! A closer look at this audio interface
  
  Thinking About DTM and Equipment: Plugin Edition
  ▶ Super useful! Three standard plugins
  
  Why Does the Sound Change in the Studio Even Though It Sounds Good at Home?
  ▶Sound design tips! How to make the most of both home and studio environments
  
  How to Get Strings Cheaply: The Option of Buying in Bulk
  ▶ Enjoy guitar more smartly and affordably in today's high-price world
  
  My Three Types of Distortion
  ▶ An introduction to the features and uses of three types of distortion pedals
  
  Feel the Difference After Replacing the Stock Tremolo! How the Wilkinson "VSVG" Changes a Stratocaster's Playability
  https://soundnavi.com/blog/detail/3296
  ▶Trying out the differences in playability and sound by replacing Stratocaster parts
  
  A Current Band Member's Story: Preventing Forgetfulness
  ▶ A relatable story about the everyday forgetfulness band members experience
  
  🎶 Blog Series
  Exploring the Compatibility of the Gotoh Floyd Rose and the Stock Floyd Rose [Part 1] [Part 2]
  ▶ A must-read for electric guitarists! A comparison of locking tremolo systems
  
  Let's Revive a Cheap Les Paul by Modifying It! [Part 1] [Part 2]
  ▶ Modifying an inexpensive guitar and turning it into a fully functional instrument
  
  🎤Cover Song
  I / BUMP OF CHICKEN (cover)
  
  ＼Sound NAVI Features & Key Points／
  Packed with useful information for gear enthusiasts and musicians
  Search for live show information from all over the country
  Share your performances, event participation, and other activities to connect with followers
  Free to use
  Operated by Sound House, one of Japan's largest audio equipment retailers, for reliability and peace of mind
  
  Expand your musical circle with Sound NAVI!
  https://soundnavi.com/
  https://soundnavi.com/
  
  ＼How to Use／
  ◆How to Post Event Information
  ◆How to Edit Events
  ◆How to Post Activity Logs
  FAQ
  
  
  

• [New Product] PLAYTECH Carbon Cello Bow

  

  2026/05/18

  PLAYTECH, Sound House's in-house brand known for being affordable yet high-quality, is proud to introduce its new carbon fiber cello bow, the "SBC144BK."
  
  Available in 4/4 size, this carbon fiber bow is lightweight, highly durable, and exceptionally easy to handle. Compared with wooden bows, it is more resistant to environmental changes, making it ideal for outdoor performances. Its surface features a distinctive carbon fiber weave pattern, accented by an ebony frog and abalone inlay for a sophisticated look. In addition, the risk of the bow head breaking has been reduced, offering excellent value.
  
  Take this opportunity to try PLAYTECH's carbon fiber cello bow, crafted with a focus on both quality and affordability.
  
  PLAYTECH / SBC144BK 4/4 Cello Carbon Bow

• Waves Memorial Day Sale!

  

  2026/05/18

  Waves, a leading plugin manufacturer known for products such as the Mix & Mastering Bundle, is now holding its “Waves Memorial Day Sale!”
  
  During this sale, you can purchase “time-saving tools” that dramatically improve workflow efficiency, “specialized plugins” designed for highly precise tasks, and “AI-assisted tools” that are essential in today’s production environments—all at special prices.
  
  Don’t miss this opportunity!
  
  ■ Eligible Products
  
  ■ Sale Period: Through Monday, May 25, 2026
  *The sale period may differ from the dates announced by the manufacturer.
  *The sale period is subject to change without notice.

• Get 10% OFF on ZOOM Guitar and Bass Multi-Effects Processors!

  

  2026/05/15

  ZOOM multi-effects processors have long been a staple for Japanese guitarists and bassists.
  We are now offering a special 10% OFF coupon for select ZOOM multi-effects processors!
  This promotion includes seven classic models that are ready to use right out of the box, whether for live performances or home practice.
  In addition, value bundle sets are also included in this campaign.
  Take this opportunity to check out ZOOM’s popular models, which are perfect even for first-time users!
  
  ■ Period: Through Sunday, May 31, 2026
  ■ Coupon Code: [349024]
  
  Target products：2026年ZOOM10％OFFクーポン対象

• Enjoy a Music Festival with the Whole Family! Double Campaign Celebrating the Launch of the “HEM10” Children’s Ear Muffs

  

  2026/05/15

  To celebrate the launch of CLASSIC PRO’s new product, the “HEM10” children’s ear muffs designed to help protect children’s hearing, we are holding a double campaign.
  
  In the first phase of the campaign, simply repost the campaign post on X for a chance to win a pair of “HEM10” ear muffs—three winners will be chosen at random!
  
  CLASSIC PRO / HEM10
  
  《How to Enter》
  ① Follow the official Soundhouse X account (@Soundhouse_jp)
  ② Repost the campaign post
  
  *Winners will be notified via DM, so please make sure your DM settings allow messages and stay tuned.
  
  Campaign Period: Through Sunday, May 24, 2026
  
  In the second phase, which will be announced at a later date, everyone will have the chance to earn reward points! Don’t miss it!
  
  Introducing Music Festivals in 2026

• [SUPRO] Earn 2,000 Points by Posting a Review!

  

  2026/05/15

  We're giving away 2,000 points to anyone who purchases a SUPRO product and posts a review on the product page!
  Even products purchased from Sound House before the campaign began are eligible!
  
  The entry period runs through Monday, June 15, 2026.
  We look forward to hearing what you think!
  
  Important Notes
  This campaign applies to SUPRO amplifiers, cabinets, and effects pedals purchased from Sound House.
  Each person may submit one review per product.
  Reviews must be at least 100 characters long.
  Depending on the content, your review may not be eligible for points.
  
  Eligible Products