News

• Get 10% Cashback with Paidy!

  

  2026/07/17

  We’re launching a campaign where you’re guaranteed to receive 10% cashback on your total spending when you shop with Paidy at two or more participating stores during the campaign period! Please visit the dedicated campaign page for details.
  
  [Campaign Details]
  Period: July 17, 2026 (Fri) 0:00 - August 10, 2026 (Sun) 23:59
  Campaign Overview/Benefit: 10% cashback, up to a maximum of 1,000 yen
  Eligibility: Customers who use Paidy to make purchases at two or more participating stores during the campaign period
  Cashback is limited to once per person.
  You can view your cashback status via the Paidy app or MyPaidy after the campaign ends.
  
  Campaign Page (Check participating stores here)
  Paidy Cashback and Coupon Terms of Use
  Paidy Help Page

• EQ for Beginners: Understanding Its Role and How to Use It

  

  2026/07/17

  We’ve published a new staff blog explaining the fundamentals of EQ (equalization), an essential tool for PA systems, live performances, recording, and streaming.
  The article covers the basic role of EQ, the characteristics of each frequency range, how to use a high-pass filter (HPF/low cut) effectively, and the fundamental concepts of shaping your sound. It also explains the differences between parametric EQ (PEQ) and graphic EQ (GEQ), along with practical techniques for preventing feedback, all in an easy-to-understand format for beginners.
  Whether you’re just getting started with live sound or recording, or simply want to refresh your knowledge of EQ, this guide is a great place to begin.
  Be sure to check out our latest staff blog!
  
  What Is EQ (Equalization)?

• [Limited Quantities] AlphaTheta XDJ-AN Exclusive Pre-Launch Exhibition & Showroom-Only Novelty Giveaway!

  

  2026/07/17

  Starting Tuesday, July 21, our Narita Showroom will host an exclusive pre-launch exhibition of AlphaTheta’s highly anticipated new model, the XDJ-AN!
  Equipped with USB Type-C support and CloudDirectPlay, which allows direct cloud access straight from the unit, the XDJ-AN is built to pioneer the next generation of DJ workflows. This is your chance to be among the very first to experience its exceptional playability and cutting-edge features firsthand.
  To celebrate this pre-launch event, we are also running a special limited-edition novelty giveaway campaign! Don’t miss this incredible opportunity!
  
  [Campaign Overview]
  Event Period: Tuesday, July 21 - Friday, July 24
  
  Campaign Details:
  [Social Media Post Bonus]
  Take a photo of the XDJ-AN on display at our showroom or share your thoughts about it on social media. Post it on X or Instagram with the hashtags #SoundHouse and #XDJ-AN, and receive an exclusive limited-edition novelty gift!
  
  [Pre-Order Bonus]
  Customers who place a pre-order for the XDJ-AN on-site during their showroom visit will receive an additional special premium novelty gift!
  
  *Gifts are available in limited quantities and will be distributed on a first-come, first-served basis while supplies last.
  *Please note that the inventory quantities for the SNS Post Bonus and the Pre-Order Bonus are managed separately.
  
  [Featured Product]
  AlphaTheta / XDJ-AN
  
  [Narita Showroom Location & Hours]
  Address: 14-3 Shinzumi, Narita-shi, Chiba 286-0825, Japan
  Business Hours: Weekdays 10:00 AM - 5:00 PM (Last orders accepted at 4:30 PM)
  Closed: Saturdays, Sundays, and national holidays

• The POWER CARRIER VA-08 Mk-III, the successor to the hugely popular power supply, is here!

  

  2026/07/17

  VITAL AUDIO, a manufacturer of power supplies and wireless systems for guitars, has announced the POWER CARRIER VA-08 Mk-III, the successor to its wildly popular power supply!
  The VA-08 Mk-III is the legitimate successor to the smash-hit VA-08 MkII power supply. While retaining the same eight isolated output ports, it has been further refined for ease of use with an ultra-slim 22 mm-thick design, USB-C and USB-A ports, and a high-capacity port delivering up to 2,000 mA.
  Pre-orders for the first shipment are now being accepted. Be sure to check it out!
  
  VITAL AUDIO / POWER CARRIER VA-08 Mk-III

• SORAN / Dual Stomp Featured in Young Guitar!

  

  2026/07/17

  Young Guitar, a specialized magazine known for its many review articles, has published a review and instructional video for the highly anticipated multi-effects unit, the SORAN / Dual Stomp!
  The instructional video not only lets you hear all of the preset sounds but also provides a detailed explanation of basic sound-shaping techniques, as well as the drum machine and looper functions. It is a must-see for anyone considering a purchase, and even for those who have already bought one.
  The article appears in the August issue of Young Guitar. Be sure to check it out!
  
  新進メーカーSORANのフロア型マルチ、その実力は!? | YOUNG GUITAR
  新進メーカー：SORANのフロア型マルチプロセッサー：Dual Stompをチェック！
  SORAN / Dual Stomp

• The Long-Awaited BOSS GX-1 Has Arrived!

  

  2026/07/17

  BOSS's new multi-effects processor, the GX-1, which has been in short supply for quite some time due to its overwhelming popularity since its release, is finally back in stock!
  It packs BOSS's signature multi-effects sound and ease of use into a compact body. Plus, with its color LCD and the new Gear Suite feature, creating your ideal sound is more intuitive than ever. Carrying on the legacy of the long-loved GT-1, the GX-1 is BOSS's latest model, developed with great care. Be sure to take this opportunity to check it out.
  
  BOSS / GX-1
  ↓Be sure to check out the review article as well.
  BOSS GX-1 Ultra-Fast Hands-On Review!!

• Sound House’s New Original T-Shirts Are Now Available!

  

  2026/07/17

  We are pleased to announce the release of three new original Sound House T-shirts. In addition to the “SOUND HOUSE” and “音家” designs featuring the Sound House logo, the lineup now includes a design for Sound House’s comprehensive musical instrument brand, PLAYTECH. Each design is available in sizes M, L, and XL. Made from a blend of 77% cotton and 23% polyester, these T-shirts have a smooth texture and are comfortable to wear. They’re perfect for both indoor and outdoor use. Be sure to check them out. They’re the perfect choice for this summer.
  
  Sound House’s Original T-Shirts

• Introducing the New Blackmagic Design "UltraStudio Express 3G"!

  

  2026/07/17

  The "UltraStudio Express 3G" is the successor to the "UltraStudio 3G," which was renowned for its exceptional value. This popular unit—which was previously difficult to obtain due to extended stock shortages—has returned as an upgraded model.
  The "UltraStudio Express Recorder 3G" is an input-only model supporting SD/HD capture via 3G-SDI and HDMI, while the "UltraStudio Express Monitor 3G" is an output-only model supporting SD/HD playback via 3G-SDI and HDMI. Additionally, the UltraStudio Express series features a high-speed USB4 port, enabling video capture, playback, and power delivery through a single USB cable.
  Be sure to check out the "UltraStudio Express 3G"—back and better than ever!
  
  Blackmagic Design / UltraStudio Express Recorder 3G
  Blackmagic Design / UltraStudio Express Monitor 3G

• PEARL Masterworks Snare Drums 2026 Model - Z-TYPE OAK - Now Available!

  

  2026/07/17

  The 2026 Z-TYPE OAK snare drum model has just been released as part of the PEARL Masterworks series!
  Paying homage to the legendary Zenithal Resonator, commonly known as the Z series, from the 1980s and 1990s, this Japan-exclusive model achieves a richer, more substantial sound by switching from maple to oak. The 60-degree bearing edges and golden-ratio AIR vents ensure excellent response and rich resonance. The Champagne Lacquer finish and nickel hardware, hallmarks of the classic Z series, complement the beautiful wood grain and enhance its luxurious feel.
  The lineup includes two sizes: 14 x 5 inches and 14 x 6.5 inches.
  Since this is a limited-edition model, do not miss this opportunity!
  
  14×5
  14×6.5

• Mix TUBE and SOLID Sounds to Your Heart’s Content! Introducing the New PBH300 Bass Amp with a 10-Band EQ

  

  2026/07/17

  From PLAYTECH, renowned for being affordable yet high-quality, comes the new PBH300, a Class-D bass amp head that’s lightweight yet boasts a generous maximum output of 600W!
  Despite its lightweight design at just 5.6 kg, this full-fledged amplifier is capable of delivering 300W at 8 ohms and 600W at 4 ohms. With a wide frequency response ranging from 30 Hz to 18 kHz, it clearly reproduces everything from the deep low end of a 5-string bass to the crisp attack of slap playing.
  It features two types of PRE GAIN controls: TUBE and SOLID. The TUBE setting delivers the warmth and rich harmonics reminiscent of a tube amp, while SOLID provides a tight, well-defined modern sound; you can mix the two to achieve your preferred balance. This allows for a wide range of tone shaping tailored to your genre and playing style.
  The input section supports both passive and active pickups. Additionally, it features a 10-band graphic EQ that’s easy to adjust visually, allowing for precise tone shaping tailored to your playing environment and preferences.
  Easy to transport to the studio or stage, this stage-ready bass amp head delivers ample volume while offering detailed tone shaping. Be sure to check it out!
  
  PLAYTECH / PBH300