String Instruments

• PLAYTECH Launches New "SVA160BR" Electric Viola!

  

  2026/10/06

  PLAYTECH, known for delivering reliable quality at unbeatable prices, is proud to introduce the new "SVA160BR" electric viola!
  
  This 16-inch electric viola features a distinctive body design that is sure to turn heads. Finished in a sophisticated brown, it features adjustable tone and volume controls. Connect it to an amplifier or other equipment to enjoy playing in a wide variety of settings.
  
  It is perfect not only for practicing at home but also for amplified stage performances! Designed with playability in mind, this model is compatible with shoulder rests.
  
  This new PLAYTECH product is recommended for both those seeking a more casual way to enjoy playing the viola and those eager to explore the unique sound of an electric instrument. Be sure to check it out!
  
  PLAYTECH / SVA160BR

• Soundmaker 楽器保管庫 ポイント5倍キャンペーン実施！

  

  2026/10/06

  プロ仕様のスタジオデスクや防湿庫を展開するSoundmaker（サウンドメーカー）の、ギター、ベース、バイオリン専用の全自動恒湿保管庫を対象に、期間限定のポイント5倍キャンペーンを実施中！
  本モデルでは、湿度に加えて温度表示にも対応。さらに、電子ダイヤル錠や3色LEDライト、リモコン操作など、多彩な機能を搭載し、大切な楽器をより快適に保管できるモデルへと進化しました。
  バイオリン用保管庫「VC-2」は、バイオリニストの倉田りのさんが監修。ブラックとホワイトの2色をラインナップし、インテリアにもなじむ高級感のある洗練されたデザインに仕上がっています。
  湿度変化から大切な楽器を守り、適切な環境で管理・保管したい方におすすめ！お得に購入できるこの機会を、ぜひお見逃しなく！
  
  【キャンペーン期間】
  10月6日(火)～12月24日(木)
  
  ■ Soundmaker / ギター用全自動恒湿保管庫 MLG-10
  ■ Soundmaker / ベース用全自動恒湿保管庫 MLB-10
  ■ Soundmaker / VC-2 バイオリン全自動恒湿保管庫 ブラック
  ■ Soundmaker / VC-2 バイオリン全自動恒湿保管庫 ホワイト

• [October: First Come, First Served] Thomastik-Infeld & Jargar Original Merchandise Giveaway Campaign!

  

  2026/10/05

  We’re holding another giveaway campaign this October for customers who purchase eligible products from Thomastik-Infeld and Jargar, two string brands that have long been popular with musicians!
  
  During the campaign period, customers who purchase eligible products will receive either a keychain or a pencil, limited to one gift per customer, on a first-come, first-served basis.
  
  Gifts are available in limited quantities, so don’t miss this opportunity to try a series you’ve been interested in!
  
  [Campaign Period]
  October 5, 2026 (Mon) - October 31, 2026 (Sat)
  *The campaign will end once all gifts have been claimed.
  
  [Eligible Products]
  ■Keychains
  Thomastik-Infeld / TI Series
  Thomastik-Infeld / BELCANTO Series (Orchestra / Solo / Gold)
  Thomastik-Infeld / PRAEZISION Series
  Thomastik-Infeld / Rosin (all series)
  Jargar / ECCENTRIC Series
  
  ■Pencils
  Thomastik-Infeld / Infeld BLUE and RED Series
  Thomastik-Infeld / Peter Infeld Series
  Thomastik-Infeld / Versum Series (Versum / Versum Solo)
  Jargar / Evoke Series
  Jargar / YOUNG TALENT Series
  
  ⇒ List of Products Eligible for the Thomastik-Infeld & Jargar Campaign
  
  [Important Notes]
  Gifts are available on a first-come, first-served basis while supplies last. The campaign may also end without prior notice.
  Customers cannot choose the size or design of their gift.
  Gifts will be included with eligible products when they are delivered.
  Individual strings are excluded from the campaign, even if they belong to an eligible series.
  Please refer to the list above or look for the “Eligible for the Thomastik-Infeld & Jargar Campaign” label on each product page to confirm which products are eligible.
  If you have any questions about the campaign, please feel free to contact us.

• [Video Release] Violinist Sachimi Narisawa Demonstrates and Reviews Prim Electric Violin Strings

  

  2026/09/30

  A review video featuring Prim Electric Violin Strings has been released on violinist Sachimi Narisawa's YouTube channel!
  Prim Electric Violin Strings are designed specifically for electric violins. In the video, Narisawa, who regularly performs on the electric violin and has extensive expertise in tone shaping, fits her instrument with a set of Prim strings and demonstrates them in performance. Drawing on her professional experience, she offers a detailed review of their sound and playing characteristics.
  This video is highly recommended for electric violinists looking for new strings, as well as anyone interested in Prim strings. Be sure to watch the video and hear them in action!
  
  ■Violinist Sachimi Narisawa
  She began playing the violin at age seven.
  She studied violin under Kaoru Yoshino, Tetsuo Tozawa, and Junko Monoshime.
  After graduating from the Kunitachi College of Music High School, where she majored in violin, she went on to graduate from Kunitachi College of Music.
  Since graduating, she has worked in a wide range of musical fields. In addition to performing classical music, including orchestral work, she has recorded music for anime, video games, and commercials in the pop genre and has performed as a supporting musician for idols and singer-songwriters. She is also highly experienced in electric violin performance and tone creation. In 2025, she was responsible for a page explaining electric violin equipment in the string instrument magazine "Sarabande" and served as a demonstrator for Yamaha electric violins. She continues to pursue an active and wide-ranging career.
  As an instructor, she teaches in various settings, including the Gakudo Shinka "S" Club, Shibuya Gakuen Shibuya, and comedy show productions.
  Sachimi Narisawa - Violinist
  Sachimi Narisawa（@NaRy_s_） / X
  
  ■Review Video
  【Prim】世界初のエレクトリックバイオリン専用弦！演奏＆レビュー解説
  
  ■Reviewed Product
  Prim / Electric Violin String Set (4-String) - Medium

• [New Product] Now Available: OPTIMA "Gold Brokat Gold Rosin" for Violin!

  

  2026/09/26

  OPTIMA has introduced "Gold Brokat Gold Rosin," a violin rosin infused with gold!
  Developed specifically to complement Goldbrokat violin strings, this rosin provides excellent grip and control, supporting smooth bowing, clear articulation, and precise response.
  It also helps produce a warm, brilliant tone with excellent projection. Its low-dust formula minimizes the amount of rosin dust produced during performance, making it cleaner and easier to use.
  We recommend this rosin both for musicians who use Goldbrokat strings and for anyone seeking an excellent balance of playability and sound quality. Be sure to give it a try!
  
  OPTIMA / Gold Brokat Gold Rosin

• [New Product] PIRASTRO Insula Violin Strings Now Available!

  

  2026/09/26

  PIRASTRO, a German string manufacturer with a long history, has introduced a new line of violin strings called Insula!
  Insula strings feature a proprietary high-performance synthetic core engineered to replicate the molecular flexibility of natural gut. They offer a warm, deep tone and rich overtones reminiscent of gut strings while delivering the power and stability associated with modern synthetic strings.
  The strings also provide a precise, direct response and react quickly to bow movements. They require minimal break-in time after installation and are resistant to environmental changes such as fluctuations in temperature and humidity, allowing them to maintain stable tuning.
  Combining rich resonance with excellent playability, these violin strings perform beautifully in a wide range of settings, from orchestral and chamber music to solo performances. Be sure to experience the new sound of PIRASTRO!
  
  PIRASTRO Insula Violin Strings

• SUGITO BOW: A Wide Selection of Classic Models Now in Stock!

  

  2026/09/26

  We've received a large shipment of the classic Stan-1 and Stan-A models from SUGITO, a long-established Japanese bow maker!
  
  This shipment includes bows for violin, viola, cello, and double bass. Choose from our wide selection to find the perfect match for your instrument and playing style.
  
  [New Arrivals]
  
  Stan-1
  A standard model made from Neo-Brazilian wood, offering excellent playability and value.
  Stan-A
  A basic model made from Pernambuco wood. It is crafted from carefully selected materials and finished to SUGITO's signature standards.
  
  These bows are also recommended for those looking to replace their current bow or upgrade to a higher-end model. Don't miss this opportunity to check them out!
  
  ■ SUGITO Product List

• PLAYTECH PEV244BL Electric Violin Special Outlet Price!

  

  2026/09/22

  The PLAYTECH PEV244BL Electric Violin is now available at a special outlet price for a limited time and in limited quantities!
  The PEV244 series features a distinctive semi-hollow-style double-cutaway body inspired by electric guitars. Equipped with a pickup from Shadow, a renowned German pickup manufacturer, the PEV244BL combines reliable amplified performance with a unique design that is sure to stand out on stage.
  
  This special outlet offer is available in limited quantities and will end once stock is sold out. Don’t miss this opportunity to get the PEV244BL at a great price!
  
  PLAYTECH / PEV244BL

• [New Arrival] PLAYTECH Electric Violin x Prim Electric Violin Strings: A Great-Value Set Is Now Available!

  

  2026/09/22

  A new value set is now available for PLAYTECH's popular "PEV Series" electric violins, combining Prim electric violin strings with a SUZUKI VIOLIN shoulder rest!
  
  This set is available for three popular models equipped with German Shadow pickups: the "PEV144," "PEV244BL," and "PEV244BR." It includes an electric violin, Prim strings, and a shoulder rest at a discounted price, making it more affordable than purchasing each item separately.
  
  Prim's electric violin strings are known for their clear signal output, stable intonation, and excellent durability. The set also includes the "SVS" shoulder rest from SUZUKI VIOLIN, which is highly regarded for its comfort and playability.
  
  This set is ideal for anyone who wants to enjoy a wide range of playing situations, from practicing at home with an amp to rehearsing with a band and performing live. It allows you to purchase the instrument, strings, and shoulder rest together at a great value. Take this opportunity to start playing the electric violin!
  
  PLAYTECH / PEV144 x Prim Electric Violin Strings Set
  PLAYTECH / PEV244BL x Prim Electric Violin Strings Set
  PLAYTECH / PEV244BR x Prim Electric Violin Strings Set

• [Major Price Cuts] Autumn Sale Now On!

  

  2026/09/16

  We are running a limited-time Autumn Sale featuring great deals on over 3,500 eligible items!
  
  We have carefully selected products from a wide range of music-related categories, including microphones, speakers, guitars, drums, audio interfaces, DAW software, and headphones. These items are available at special prices for a limited time!
  
  It’s the perfect opportunity to upgrade your production setup, replace your old gear, or prepare for live performances and events. Don’t miss this chance to grab that piece of equipment you’ve been wanting at a great price!
  
  Check out these fantastic items and make your musical life even better this fall.
  
  Don’t miss out on our limited-time Autumn Sale!
  
  Autumn Sale